Marketing strategy of hot pot restaurant-CENHOT
[Abstract] How to make the homogenization of hot pot restaurant products to open the difference? The same is the hot pot restaurant, also the style of graffiti, how to decorate to attract customers' eyes?
The same is the hot pot restaurant, different businesses have different ways of operation
Cheap? What can I do to look cheaper than other restaurants? Now the restaurant industry is getting worse. Excessive homogenization of food and beverage, the same is the hot pot restaurant, the formula and taste are similar, what marketing tricks should be used to better than the hot pot restaurant operation?
First, discounts, offers have become a thing of the past
Doing a price promotion may be a solution that the merchant thinks of. One is engaged in promotion and a lot of activities. Different gameplay, the same routine, not only the business is tired, but customers are not. Businesses try to find a way to promote activities through differentiated strategies, in order to lock in a group of stable and loyal customers, the catering industry can achieve lasting development.
Second, the catering to create IP
The name is food, the food has been since ancient times, there is no more traditional industry than this. In the catering, some new brands and markets are gradually emerging.
The general catering industry should be good at tapping the IP that customers are interested in. IP is actually an intuitive image of the catering industry. In order to attract customers, many restaurants will launch theme restaurants in different seasons according to the current popular colors and factors.
Third, empathy
From the customer's point of view to optimize service and improve dishes, so that restaurants can better meet the needs of consumers, facing a large number of homogenized restaurants, businesses began to headache, how to serve? Only when you can find your own positioning? Blindly follow the trend, and can not play a very good effect. Learn to stand on the consumer's point of view to explore the unique features of the market and provide more reasons for consumers to consume. Only if your activity plan makes consumers feel more advantageous is it possible to be selected.
Fourth, good service staff
The service is mutual. If the employee wants to provide the customer with sincere service, the boss must first provide the staff with humanized service and care. Equivalent exchange service, which is the common psychology of most employees. After the employee feels satisfied, he will think about how to better serve the customer to return the boss. For catering companies, their main responsibility is to serve customers and satisfy customers.
The care that the boss provides to the employees, in turn, the employees bring benefits to the food and beverage. The staff learned from the boss about care, more thoughtful service, more sincere smile, more careful work and so on.
Customers feel satisfied, they will also think about how to return this "deep friendship"? Good things everyone likes to continue to eat. Beautiful clothes are everyone who are willing to continue to wear them.
www.hotpotequipment.com
The same is the hot pot restaurant, different businesses have different ways of operation
Cheap? What can I do to look cheaper than other restaurants? Now the restaurant industry is getting worse. Excessive homogenization of food and beverage, the same is the hot pot restaurant, the formula and taste are similar, what marketing tricks should be used to better than the hot pot restaurant operation?
First, discounts, offers have become a thing of the past
Doing a price promotion may be a solution that the merchant thinks of. One is engaged in promotion and a lot of activities. Different gameplay, the same routine, not only the business is tired, but customers are not. Businesses try to find a way to promote activities through differentiated strategies, in order to lock in a group of stable and loyal customers, the catering industry can achieve lasting development.
Second, the catering to create IP
The name is food, the food has been since ancient times, there is no more traditional industry than this. In the catering, some new brands and markets are gradually emerging.
The general catering industry should be good at tapping the IP that customers are interested in. IP is actually an intuitive image of the catering industry. In order to attract customers, many restaurants will launch theme restaurants in different seasons according to the current popular colors and factors.
Third, empathy
From the customer's point of view to optimize service and improve dishes, so that restaurants can better meet the needs of consumers, facing a large number of homogenized restaurants, businesses began to headache, how to serve? Only when you can find your own positioning? Blindly follow the trend, and can not play a very good effect. Learn to stand on the consumer's point of view to explore the unique features of the market and provide more reasons for consumers to consume. Only if your activity plan makes consumers feel more advantageous is it possible to be selected.
Fourth, good service staff
The service is mutual. If the employee wants to provide the customer with sincere service, the boss must first provide the staff with humanized service and care. Equivalent exchange service, which is the common psychology of most employees. After the employee feels satisfied, he will think about how to better serve the customer to return the boss. For catering companies, their main responsibility is to serve customers and satisfy customers.
The care that the boss provides to the employees, in turn, the employees bring benefits to the food and beverage. The staff learned from the boss about care, more thoughtful service, more sincere smile, more careful work and so on.
Customers feel satisfied, they will also think about how to return this "deep friendship"? Good things everyone likes to continue to eat. Beautiful clothes are everyone who are willing to continue to wear them.
www.hotpotequipment.com
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